Why Verizon and Apple think iPhones are good for business

Verizon and Apple have scheduled a special event Thursday to showcase how iPhones and 5G networks canwork together to boost enterprise IT.

Every business is a mobile business

The event will see Apple and Verizon pay particular attention to how the device with 5G can be used across manufacturing, field services and healthcare, a Verizon statement explains. The release takes particular note of use of the device in support of augmented reality and machine-learning applications.

Good timing

Digital transformation has accelerated significantly across 2020 as business customers enjoin mobile technologies to help them through the current crisis. Crisis-driven challenges in supply, manufacturing and logistics is boosting investment in hyperautomation, machine intelligence and Industry 4.0; meanwhile, the need to provision increasingly remote workforces is pushing what IDC predicts will be a 10%+ increase in cloud services provision across the enterprise.

Connectivity is a common need across all of these tech-driven, productivity supporting implementations. It doesn’t matter how smart your factory-to-customer supply chain has become if key business units lack an Internet connection.

And even the most productive remote employee won’t get things done if he or she can’t get online for the next team Zoom.

Digital customer experiences

It seems likely Verizon and Apple will look a little further, likely exploring how augmented reality (AR) can support digital customer experiences. IBM recently said COVID-19 pushed the move to digital shopping forward by five years, while Shopify has before claimed products sold on its site bolstered by AR or 3D content generate around 94% more conversions than those that don’t.

Copyright © 2020 IDG Communications, Inc.

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